The problem with trends
Dont you seriously 🎧Listen there🎧 👇🏻 for a way totally normal experience
They’re doing it over here and they’re doing it over there. You count the shades of pink and blue to uncover the underlying tones of the worlds state. Everywhere you turn a piece highlighted is a piece that calls for detail in the nuanced. You haven’t heard it before but Fashion freak or not it deserves your attention. You’re complicit in this, we all are; no matter how exclusive you think you are. it’s been decided and predetermined a billion times before. The second you decide it’s cool is the second it stops. Or does it? Who decides whats cool and when did we start accepting art? You look around and the only color worth noting comes from the hot pink on your fingernails. Speaking without having opened your mouth. saying something of you without a single word. Maybe you like fun, maybe you seek excitement. in an age of absolute obsolescence the pieces you wear or color of nail polish you choose to paint your fingernails say more about you than that shiny new pair of shoes ever would. If your clothes could talk what would they say about you? That dirty old pair of shoes telling a story and here at the z spot we LOVE stories. Just ASK Z.
With the age of absolute obsolescence comes the death and loss of the magazine. (Unless there were some way you could collect an artifact or two from the room soon…..) Print media to be specific. What used to be interpreted through editors and subculture is now flattened into mass replication. The semipermanent sterilization of the color your brain scans the room for. It used to be that you wore your clothes and now it appears to be wearing you. It’s big and bland. With an influx of daily vlogs and fit checks, our outfits are already decided for us. Do you look to your closet or your feed first? Imagine your clothes the paintbrush that colors your personality. Personal style is not really personal these days. It’s a result of something you saw pop onto your feed. There was an interview with Tom Ford when asked what he enjoyed most about seeing others in his clothes, he said the ways in which people make it theirs. He said it made him sad to see the look pasted straight off the runway onto the person because it said little about them. Feeling sad for them, labeling them as lost because to him, they didn’t know themselves or know who they were.
The people who shape culture aren’t copying it. The people shaping taste look alchemize like no other. Real tastemakers have always done something different. Their experiences, a smell, it’s all transmuted to highlight something bigger than themselves. A piece of the world around you speaking to something bigger. Like a song can invoke a feeling then a persona for the day, thats expressed through the clothes you chose to wear that morning.
Beginning with colors of electric blue rising to the top. The latest shows highlight the increase in demand of color. Fashion speaks of the economy and culture itself. When things get hard people want fun. The lipstick effect but in the way we dress. Being messy, leaning into our chaotic sides, slapping a hot pink lipstick and maybe smudging the rest on your eyelids. As AI infiltrates, creativity saturates ((more on that later)) but the return of kitch, and uniqueness. The stale sameness we’re fed isn’t moving the way it used to and Marc Jacobs noticed. With the relaunch of Marc Jacobs beauty, the whole palate appealing to the fun we’re supposed to be having. Inspiring a consumer or two to push their stylistic choices beyond a pair of jorts and white tee. Just take a look at activewear and gorp core. 90’s and Y2K active wear searches increasing significantly in recent months.
Trends are no longer just about aesthetics, they’re a social language system revealing culture, identity and insecurity all at once. Personal style used to come from personality and lived in experience. Now trends move so fast that individuality gets flattened. But people are beginning to crave uniqueness, Chaos, color personality and emotional expression again. Think of the rise in chalantism. Caring and bringing the passion for the things we love and care about again. What is life when theres nothing left to interpret or derive meaning from anymore.
The age of scale, optimization but more people are choosing to slow down. You notice when you slow down. You create when you have time to think. At some point we stopped dressing like people and started dressing like references. The point was never to look cool. The point was to look like yourself, and thats what’s cool. What will your clothes say next?
I’ll Z you later,
kinda busy building artifacts.
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we’ll keep it a secret,