Soft Launch Season

Welcome to the beta blur.

• Ask Z

  A Gen-Z advice column for those who’d rather delete the chat than double-text, coming soon.

• Thoughts for Week

  Whats more humiliating?

  • Starting a soft launch and getting ghosted

  • Texting first and being left on read

• Next Up: Chaos Corner

  Red flags. Soft launch disasters. Coming soon to a browser tab near you. This one’s gonna be fun. Stay tuned.

Soft launching is an art form.

So is knowing when to archive it.